Understanding Media: The Extensions of Man Lewis H. Lapham, Marshall McLuhan
Publisher: The MIT Press

McLuhan: Understanding Media, Part 1 McLuhan (2011) writes, “the point of this myth is the fact that men at once become fascinated by any extension of themselves in any material other than themselves” (p. The quote comes from Understanding Media: The Extensions of Man. One scholar I would have liked to have covered is Marshall McLuhan, a Canadian media scholar known for his pioneering work in the study area. Your Price: $12.42- Understanding Media: The Extensions of Man. Retrieved from https://en.wikipedia.org/wiki/Humanitas on 1 November 2012. Understanding Media: The Extensions of Man. A pioneering study in media theory, it proposes that media themselves, not the content they carry, should be the focus of study. 2014 will be the 50th anniversary of the publication of Marshall McLuhan's Understanding Media: The Extensions of Man, arguably the most important book on media published within the last half century. With a new introduction by Lewis H. The message is that everyone's daily activities and special milestones are worth preserving digitally and being put out there for the world to see. 'Understanding Media: The Extensions of Man' is a 1964 book by Marshall McLuhan.